At last, I can finally review a D1 Milano watch and see if they’re worth your money. This brand has been popular for quite some time, featuring trendy sports wristwatches with intricate bracelets. The question is: Do they bring something new to the table? Is it worth investing in a D1 Milano watch? In this blog I am going to talk about one of their signature watches – the Atlas.

D1 Milano Atlas Review 2023

Overview of the design

It is quite apparent that D1 Milano draws inspiration from brands such as Audemars Piguet or Patek Philippe, designing timepieces which feature elements similar to the Royal Oak or Nautilus. If you’re looking for a timepiece that is a perfect blend of these timepieces, the D1 Milano Atlas is an ideal pick. 

Atlas displays the same crown shape, however, it showcases more clean edges and a no-logo look. This timepiece comes in a thin and elegant composition, something which is distinctively unique for microbrands. Considering the price range, it is hard to find such an elegant timepiece for an affordable price. 

The bezel features a beautiful design, with angular cuts on every corner that go towards the dial of the watch. This composition creates a harmonious and sleek aesthetic, as the fine cuts balance each other out. These details bring even more attention to the bezel. The Atlas bracelet is a smart combination of both the Nautilus and the Royal Oak. Featuring a bold composition with beveled edges, the whole look seems polished and fully brushed. The watch is paired with an almost discrete butterfly clasp which resembles the above mentioned models.

Now, for the unique elements of this watch. Atlas displays a modern and clean dial, which creates a luxurious appearance. The blue-colored dial is adorned with orange minute markers. The seconds hand is also orange, allowing for a distinct contrast with the angular indices. The inspiration for the orange and blue contrast most likely came from the Rolex Milgauss.

D1 Milano Watch Review

Overall, this timepiece is a homage to many famous brands, however, it comes with its original design. Surely, part of the reason why Atlas is loved by many is its similarity with these popular timepieces. Nevertheless, creating its own identity, Atlas successfully delivers an affordable option for those who prefer a more affordable timepiece.

Notes on the case, bezel and crown

The finishes on this watch deliver great value for its price. Even though the brushed finish may be a bit more rough than on other luxury timepieces, the cuts and lines are even in both depth and direction. The sharp angles are understandable as Atlas was most likely not polished by hand. Those softer angles that still manage to create a sleek look can only be found in watches at the higher end of the price range. 

Because the bezel is so closely attached to the case, everything seems as if it’s one single metal component. This particular detail makes this watch seem more expensive than it actually is. Screws are used to secure the case, guaranteeing a water resistance of 50 meters. The slim composition is a nice touch for this automatic timepiece, as they usually come in thicker designs.

D1-Milano-Ocean-Ultra-Thin-4

The crown seems to have been properly machined. The finishing is nice and it is easy to unscrew. Surely, a more expensive timepiece would offer a smoother experience, however, Atlas performs exceptionally well considering its price. The fact that the crown doesn’t display a logo makes this watch even more likable. Personally, I don’t like designs filled with logos and marks. It is worth mentioning that you can easily align the case with the crown.

Atlas comes with a novelty, as it is the first watch from D1 Milano which features a sapphire crystal. They seem to have paid careful attention when constructing this lens. Equipped with an anti-glare coat, the lens eliminates any annoying reflections. 

The dial

The composition  of the dial is balanced and the orange details are sleek and clean. The “D1 Milano” is printed on a thicker font compared to the “automatico”. This creates the illusion of depth and better shine. The polish of the indices and hands is very nice to look at. Only a trained and precise eye would be able to distinguish this timepiece from a thousand dollar watch.

The matte look of the orange hand flatters the rest of the design. I personally think matte finishes always tend to look more expensive compared to shiny ones. The date window is small and perfectly centered. I think the idea was to keep the design clean, thus the smaller date display is purposely chosen as to not take away from the whole look.

The bracelet 

The bracelet seems to have been properly machined. The links come in the same shape and size. It would’ve been better if screws were used instead of pins, however, the bracelet still delivers amazing comfort. The edges of the underside have been properly shaped so as to not pull any hairs.

The bracelet is paired with a metal butterfly clasp which utilizes tension in order to remain securely locked. I tried locking it and unlocking it several times, and it seems the fit is secure. I am sure the clasp will remain working for years to come. Moreover, the fact that you don’t need to press any buttons to take off the watch creates an even more fancy feel. 

The movement

Seiko SII NH35 is well-known by all watch aficionados. This in-house movement is famous for its quality and precision. Everyone knows Seiko produced everything on its own, even the crystals used in their mechanisms. As such, being in full control over the manufacturing process, they manage to deliver movements which are reliable, robust and highly durable. Though not incredibly accurate, losing up to 40 seconds per day, this timepiece will last me a good while. Seiko movements are usually preferred to Miyota and that’s the same for me, so I’m really pleased!

The price

It is possible to find watches, with features such as a sapphire crystal, ETA 2824-2 movement, ceramic bezel, and applied indices, for the same price if you know the right place to look. Although this watch has custom elements, like its bracelet, crown, and case, and its metal finishing is quite good, one could argue that it should have been sold for slightly less. That being said, the watchmaker should be entitled to receive some compensation for their effort.

D1 Milano review from real customer

The resale cost of the Atlas model of D1 Milano watch could be half of its original amount in good condition, and it would be a piece of cake to sell it off as its design looks so appealing. This watch is a combination of two renowned high-end watches, the AP Royal Oak and the Patek Phillipe Nautilus, so if you love those but can’t afford them, then it is the closest you will get to them without buying a fake. I feel as if I am wearing both while wearing this watch. Even though it is made for the general public, I still enjoy wearing it as it is comfortable, sleek and it looks amazing with my formal and informal attire.